Exclusive picture quality technologies and smarter user experience provide superior 4K experienceSAN DIEGO, April 19, 2015 – Sony Electronics announced a comprehensive 4K Ultra HD TV lineup complete with picture enhancing technologies, beautiful and sleek design and a smarter TV experience. Powered by the new 4K Processor X1, the entire lineup offers better picture quality from any source with improved contrast, color and clarity while Android™ TV brings the world’s most popular mobile platform to the television.“Sony has always been the leader in 4K and our exclusive Sony technologies have been at the core of providing TV lovers with the best picture quality, no matter what content they are watching. Our decade of experience allows us to now improve color accuracy and clarity even better than before,” said Taka Fujita, vice president of home entertainment and sound at Sony Electronics. “And now, by pairing our unrivaled picture quality with Android TV, we are setting out to provide our customers with the best user experience possible.”For 2015, Sony will offer six new series of 4K Ultra HD TVs. The X830C, X850C and X930C/X940C are available for pre-order today and will ship in May. The X900C/X910C will be available this summer. The new models join the X950B and X800B, a line of 4K Ultra HD
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